IBM Analytics delivers on the promise of cognitive business. Our portfolio provides the first and only end-to-end ecosystem of data, analytics and cognitive capabilities and expertise. Available on the cloud, on premises or in hybrid deployments, our portfolio helps organizations uncover insights that improve business processes and ideas that drive game-changing outcomes.

Choosing IBM Cloud gives you a competitive advantage

IBM Cloud ensures seamless integration into public and private cloud environments. The infrastructure is secure, scalable and flexible, providing customized enterprise solutions that have made IBM Cloud the hybrid cloud market leader.


A cognitive business is a thinking business

When people ask how Watson is different than a search engine, I tell them to go on Google and type ‘anything that’s not an elephant.’ What do you get? Tons of pictures of elephants. But Watson knows those subtle differences. It understands that when feet and noses run, those are very different things.

Watson is a cognitive technology that can think like a human

With Watson, you can analyze and interpret all of your data, including unstructured text, images, audio and video. With Watson, you can provide personalized recommendations by understanding a user’s personality, tone, and emotion. With Watson, you can utilize machine learning to grow the subject matter expertise in your apps and systems. With Watson, you can create chat bots that can engage in dialog.

Watson Commerce. Marketing. Supply Chain.

IBM cognitive engagement offerings deliver a broad range of capabilities for commerce, marketing and supply chain activities. Each offering is designed to complement the skills of forward-thinking professionals like you. To enhance your expertise. To empower you to make better, more informed decisions. And help you take action confidently as you drive your organization’s growth and deliver rapid innovation.




Everyday, financial institutions collect massive volumes of data, but much of it is unstructured, making it invisible to current systems. Banking professionals need technology that not only analyzes all of this data, but understands, reasons and learns from it to continuously improve. With cognitive computing, banks can gather deeper insights that will help them make smarter, faster, more informed decisions.

Mobile is transforming how we live and work

IBM MobileFirst enterprise mobility solutions deliver a complete environment to develop apps and enable engagements that are designed specifically for mobile users. That means all interactions can be personalized based on data, processed with added security across touchpoints, and delivered in an elegant user experience.


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