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15.12.2017

WILL THERE BE CHANGES IN SUPERMARKET CAMPAIGNS, LOYALTY PROGRAMS IN STORES AND E-MAIL ADVERTISEMENTS?

 

One of the goals of introducing GDPR is to make the data subject aware of their responsibility to follow through their handing over the data to other persons and control the publishing of sensitive data.

By introducing GDPR, companies will have to strictly define the goals of requesting and processing data and follow security procedures while processing data. If the company is able to define the need for receiving and processing data or the data is considered to be preconditional for establishing legal relations, these data will be requested, but the recipient will have to follow stricter demands for collecting and storing them.

To continue sending e-mail advertisements, you will have to receive a clear, freely written and unambiguous consent from the data subject.