Do you need a data protection specialist to create ads with Adwords?

A data protection specialist is required if the core activities of the controller or the processor consist of processing operations that require regular and systematic monitoring of the data subjects on a large scale, but not in all cases when the company performs advertising. The need for a data protection specialist will depend on the type and amount of collected personal data, and whether data processing is the main activity performed within a company and whether it is carried out on a large scale. In any case, the reasons for hiring a data protection specialist should be documented.