Supercharge Your Premiere Pro Workflows with Generative AI

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Buckle up! The video editing game is about to change. Adobe Premiere Pro, the industry standard for professional video creation, is getting a major upgrade: generative AI. This cutting-edge technology is poised to boost your creativity and streamline your workflow like never before.

Why Generative AI?

Imagine being able to extend a clip seamlessly, add missing objects on the fly, or even generate entire B-roll sequences with just a few words. That's the power of generative AI. Adobe is committed to putting this power in your hands, allowing you to focus on what you do best: telling amazing stories.

Here's what you can expect:

  • Seamless Integration: No need to jump between programs! Generative AI tools will be built right into Premiere Pro, making them an intuitive part of your editing process.
  • Effortless Edits: Say goodbye to tedious tasks. Generative Extend will help you fine-tune edits and transitions by adding new frames. Object Addition and Removal lets you add missing elements, remove unwanted distractions, or even create elaborate set designs – all with ease.
  • B-Roll on Demand: Struggling to find the perfect establishing shot? Generative B-Roll lets you create video clips using simple text prompts. This is a game-changer for planning, pacing, and adding variety to your projects.

Openness and Flexibility

Adobe understands that one size doesn't fit all. That's why they're committed to an open platform and partnerships with leading AI providers like OpenAI and RunwayML. This approach gives you the flexibility to choose the generative AI model that best suits your needs. Plus, with Content Credentials, you'll always know if AI was used in the creation of your media, ensuring transparency with your audience.

The Future is Now

The arrival of generative AI in Premiere Pro marks a new era in video editing. So creators, get ready to supercharge your productivity, explore new creative possibilities, and lower the barrier to entry for working with cutting-edge video techniques. The future is here, and it's brimming with creative potential!


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